Is a KPI good or bad?

How to create your own KPI and live happily ever after. When trying to derive insights from a dataset and defining KPI the causality bias is a common error. Often it goes together with another common error: attributing an insight […]

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The butterfly effect

How the Roman Empire influenced US rocket science (and why fact-checking is important!) The US standard railroad gauge (distance between the rails) is 4 feet, 8.5 inches (143,51 cm). That’s an exceedingly odd number. Why was that gauge used? Because […]

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Occam’s razor principle

In one of my previus posts about cognitive biases I mentioned the Occam’s razor principle. When it comes to data insights this is sometimes a very useful principle to keep in mind because data does’nt give insights itself but we […]

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Data Preparation

In my previous post about data visualization I have focused on different ways to present a dataset, however a very important aspect that we always underestimate and do not consider as fundamental is the data preparation one. It is widely […]

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Data Visualization

A few months ago (i just realized while typing it’s almost already a year ago) i took an R course to learn how it can help with data visualization, and i have to admit it has been quite useful even […]

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Matomo Analytics (On Premise) so far.

My experience with Matomo Analytics is moving forward now and i’ve ditched the Cloud version to test the OnPremise version. Since there are two option i chose to opt for the WordPress version, as i thought it would be much […]

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Tagging is tagging… right?

One page tagged, 6 Web Analytics tools configured… one table comparing results So, tagging is tagging, right? If i tag a page with multiple tags i expect the Analytics reports to be in-line, and if not that at least the […]

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Web Browser’s History

Here is an interesting infographic to visually see how Opera doesn’t grow nor shrink over time… will it be like in the Highlander movie? “There can be only one!” ??? 🙂

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Zombie Cookies

“Zombie” Cookies are a perfect example of a badly used technology I’ve recently found this news on Wired about a USA lawsuit against some major USA websites that seems to use Flash cookies to re-set browser’s cookies (the standard cookies […]

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what a coincidence!!!

I was surfing on an italian well-known website the other day and i came across something that dragged my attention: there was a video preview of the Nintendo 3DS. So i’ve started watching and i’ve noticed something funny: on the […]

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Newspaper 2.0

Just a year ago I wouldn’t imagine the future of print to be so close. Am i talking about the iPad? noooooo, that’s way too old… this is the real new technology to read newspapers! I wonder how they are […]

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LaCie Little Disk

Yesterday i was window-shopping and i’ve bumped into this cute little thing. I couldn’t resist and i had to buy one. It’s a 30 GB external USB 2.0 hard-drive. Still I couldn’t make up my mind: is it a large USB […]

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Where do you go?

http://www.wheredoyougo.net/ is a nice tool that you can youse in conjunction with your foursquare account. What? you don’t know yet what http://foursquare.com/ is??? you better go and do your homework because people believe it’s TNBT (the next big thing) and i tend to agree… […]

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…more on the Bit.ly post

Following up on my previous post about bit.ly not checking for click-fraud and as i’ve recieved some comment about the “proof-less” post, here is a screenshot i took this morning. It’s clear (and i hope you’ll trust me on this […]

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About QR codes

So, what’s this and why is it interesting? So this is called QR code. Here is the official denso-wave website dedicated to the QR code (as they have invented it, it’s the best place to get its specs from http://www.denso-wave.com/qrcode/index-e.html). Maybe […]

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Is Bigger Always Better?

I’ve decided, instead of writing hundreds of words about the theory, i’ll just paste here a couple of graphs. Here is the first one: Which days of the above week is better? The bigger one is the 4th, that’s the […]

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Dear Support…(ACME company!)

OFFICIAL ESCALATION PROCESS (e-mail / ticketing system):  [me] dear support, today i’ve tried to login to my laptop and it tells me that my username / password is not correct. Could you please help me? Please reply to this mail […]

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About media tracking and tagging

Nielsen//NetRatings – Scott Ross talks about Video Tagging In this interview gave to beet.tv Scott Ross talks about Nielsen//NetRatings Video Tagging and how to track properly the long tail with more depth. He describes both top-down and bottom-up approaches, and explains how VideoCensus works.

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Dimmi cosa cerchi e ti dirò…

…se hai trovato quello che hai cercato. Prendendo spunto dall’ultimo post ho fatto alcune considerazioni sulle informazioni che si possono trarre da un report che mostra quali sono le parole/frasi che hanno portato traffico al mio blog. Certo i numeri […]

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Web Analytics Metrics – Glossario #1

Page Impression / page view (o pagina vista per dirlo all’italiana) Per cominciare diamo un occhiata a quale definizione viene riportata nel glossario del sito IAB a questo indirizzo: http://www.iab.it/formati/glossario/detail.aspx?TRS_ID=1667000&ID=2591 “Pagina richiesta da un visitatore di un sito che viene scaricata interamente dal […]

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Google Analytics… alcune riflessioni

Ho ricevuto alcune domande da parte di conoscenti e clienti in merito a Google Analytics e ho deciso che il blog fosse la sede più adatta a questo tipo di riflessioni. Nel mio ruolo professionale devo essere aggiornato sul mondo […]

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