{"id":1421,"date":"2022-10-10T10:00:00","date_gmt":"2022-10-10T08:00:00","guid":{"rendered":"https:\/\/www.manuelmontanari.com\/blog\/?p=1421"},"modified":"2022-08-25T14:34:43","modified_gmt":"2022-08-25T12:34:43","slug":"cognitive-bias-confiramtion-bias","status":"publish","type":"post","link":"https:\/\/www.manuelmontanari.com\/blog\/cognitive-bias-confiramtion-bias\/","title":{"rendered":"Cognitive and data biases: the Confiramtion Bias"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote\"><p>\u201cif you torture the data long enough, it will confess to anything\u201d.<\/p><cite>Ronald H. Coase, British Economist<\/cite><\/blockquote>\n\n\n\n<p>When working with a big dataset it&#8217;s easy to fall into the confirmation bias. We are looking for some insights, and usually what happens is that even before looking at the data we have our own idea in mind: i belive this campaign was more succesfull then the other past ones, i belive this product has a higer appealing towards my customers, i belive that the number of clients manageable by a single Account Manager is not bigger then X, and so on. <\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/facts-vs-see.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/facts-vs-see-1024x944.png\" alt=\"\" class=\"wp-image-1455\" width=\"512\" height=\"472\" srcset=\"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/facts-vs-see-1024x944.png 1024w, https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/facts-vs-see-300x276.png 300w, https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/facts-vs-see-768x708.png 768w, https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/facts-vs-see-297x274.png 297w, https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/facts-vs-see.png 1107w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/figure><\/div>\n\n\n<p>No matter what your belives are, human attitude will always be around the corner, and we will all be tempted (aware or unconscious) to &#8220;finger pick&#8221; the data that confirms out beliefs, when choosing from all the data we have available.<\/p>\n\n\n\n<p>In fact there is a whole book that covers this topic: <a href=\"https:\/\/en.wikipedia.org\/wiki\/How_to_Lie_with_Statistics\" target=\"_blank\" rel=\"noreferrer noopener\">How to lie with statistics<\/a>, by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Darrell_Huff\" target=\"_blank\" rel=\"noreferrer noopener\">Darrel Huff<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/image-29.png\"><img decoding=\"async\" loading=\"lazy\" width=\"256\" height=\"378\" src=\"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/image-29.png\" alt=\"\" class=\"wp-image-1453\" srcset=\"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/image-29.png 256w, https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/image-29-203x300.png 203w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/a><\/figure><\/div>\n\n\n<p>Have you ever wondered how the people who publish statistics so often turn up numbers that support their position? Sometimes, the numbers really&nbsp;<em>do&nbsp;<\/em>support the person or group publishing them, but statistics aren\u2019t as objective as we might like to believe.<\/p>\n\n\n\n<p>In\u00a0<em>How to Lie With Statistics<\/em>, author Darrell Huff explains how people with agendas manipulate figures and how they\u2019re presented to create statistics that support their views. You\u2019ll learn how to spot shady sampling and graphs that are technically accurate but visually misleading. You\u2019ll also learn why suspiciously precise numbers really\u00a0<em>are\u00a0<\/em>suspicious. Finally, you\u2019ll learn about a quick questionnaire you can use to evaluate the legitimacy of any statistic you\u2019re presented with.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/image-30.png\"><img decoding=\"async\" loading=\"lazy\" width=\"371\" height=\"439\" src=\"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/image-30.png\" alt=\"\" class=\"wp-image-1454\" srcset=\"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/image-30.png 371w, https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/image-30-254x300.png 254w, https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/image-30-297x351.png 297w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/a><figcaption>Copyright https:\/\/xkcd.com\/1838\/<\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cif you torture the data long enough, it will confess to anything\u201d. Ronald H. Coase, British Economist When working with a big dataset it&#8217;s easy to fall into the confirmation bias. We are looking for some insights, and usually what happens is that even before looking at the data we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1456,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[180,30],"tags":[173,204,174,205,206],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.manuelmontanari.com\/blog\/wp-content\/uploads\/2022\/08\/whatyousee.png","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/posts\/1421"}],"collection":[{"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/comments?post=1421"}],"version-history":[{"count":6,"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/posts\/1421\/revisions"}],"predecessor-version":[{"id":1459,"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/posts\/1421\/revisions\/1459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/media\/1456"}],"wp:attachment":[{"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/media?parent=1421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/categories?post=1421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manuelmontanari.com\/blog\/wp-json\/wp\/v2\/tags?post=1421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}