The Digital Analytics impossible triangle

When making a choice for virtually anything in your life you will have to ponderate the pros and cons, especially if you are the type of person like me that likes to create lists. Usually the choice between items to purchase, or services to subscribe to, gets down to feature […]

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Time to Google for an alternative Analytics? (ITALIAN)

L’uso dei dati di prima parte è un must per fare del buon marketing ma i numerosi cambiamenti previsti in merito all’uso di Google Analytics in Europa hanno scosso profondamente il mondo digital e gli addetti ai lavori (aka marketer). Infatti, le sentenze emanate in Francia e Austria hanno fatto […]

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